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NY Times Crosses 100 Million Views on Facebook Live Stream
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The New York Times Company (NYT - Free Report) aided by Facebook, Inc.’s Live videos platform has been able to reach massive audiences. Recently, the diversified media firm said that the viewership of its live video on Facebook has crossed 100 million primarily on the back of Presidential debate and celebrity interviews, as per media reports.
In Aug 2015, Facebook Live was exclusively launched for celebrities and then rolled out for both Android and iOS users in the U.S. Online video is the most lucrative component of digital advertising. Consequently, Facebook has long been improvising its live video format to transform it into another robust ad revenue generating platform.
The New York Times has been using Facebook’s Live videos platform since Apr 2016. The company is using the platform to attract more viewership as publishing companies are using digital platform to increase revenues on account of decline in print readership. The U.S. newspaper publishing industry has long been grappling with sinking advertising revenues. The downturn in the newspaper publishing industry witnessed in the last few years was aggravated with more readers opting for online news, making the print-advertising model increasingly irrelevant.
Consequently, The New York Times Company has been considering new avenues of revenue generation. The company is adapting to the changing face of the multiplatform media universe, and has already included mobile and reader application products in its portfolio. Other publishing companies such as New Media Investment Group Inc. , Gannett Co., Inc. (GCI - Free Report) and The McClatchy Company are also trying to adapt to different revenue generating ways.
The New York Times Company is concentrating on online activities, as evident from its pay-and-read model. Its pricing system for NYTimes.com was launched on Mar 28, 2011. The company notified that the number of paid digital subscribers reached 1,557,000 at the end of the third quarter – rising 129,000 sequentially (116,000 came from the digital news products and 13,000 from the Crossword product) and 30% year over year.
The company’s initiatives remain on well on track but soft adverting revenues forecast for the final quarter of 2016 raises concern among investors. Management expects total advertising revenue in the fourth quarter to decline at a rate equivalent to that of the third quarter. We observed that this Zacks Rank #4 (Sell) stock has increased marginally by 0.2% compared with S&P 500 Index that surged roughly 10.5%, year to date.
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NY Times Crosses 100 Million Views on Facebook Live Stream
The New York Times Company (NYT - Free Report) aided by Facebook, Inc.’s Live videos platform has been able to reach massive audiences. Recently, the diversified media firm said that the viewership of its live video on Facebook has crossed 100 million primarily on the back of Presidential debate and celebrity interviews, as per media reports.
In Aug 2015, Facebook Live was exclusively launched for celebrities and then rolled out for both Android and iOS users in the U.S. Online video is the most lucrative component of digital advertising. Consequently, Facebook has long been improvising its live video format to transform it into another robust ad revenue generating platform.
The New York Times has been using Facebook’s Live videos platform since Apr 2016. The company is using the platform to attract more viewership as publishing companies are using digital platform to increase revenues on account of decline in print readership. The U.S. newspaper publishing industry has long been grappling with sinking advertising revenues. The downturn in the newspaper publishing industry witnessed in the last few years was aggravated with more readers opting for online news, making the print-advertising model increasingly irrelevant.
Consequently, The New York Times Company has been considering new avenues of revenue generation. The company is adapting to the changing face of the multiplatform media universe, and has already included mobile and reader application products in its portfolio. Other publishing companies such as New Media Investment Group Inc. , Gannett Co., Inc. (GCI - Free Report) and The McClatchy Company are also trying to adapt to different revenue generating ways.
The New York Times Company is concentrating on online activities, as evident from its pay-and-read model. Its pricing system for NYTimes.com was launched on Mar 28, 2011. The company notified that the number of paid digital subscribers reached 1,557,000 at the end of the third quarter – rising 129,000 sequentially (116,000 came from the digital news products and 13,000 from the Crossword product) and 30% year over year.
The company’s initiatives remain on well on track but soft adverting revenues forecast for the final quarter of 2016 raises concern among investors. Management expects total advertising revenue in the fourth quarter to decline at a rate equivalent to that of the third quarter. We observed that this Zacks Rank #4 (Sell) stock has increased marginally by 0.2% compared with S&P 500 Index that surged roughly 10.5%, year to date.
You can see the complete list of today’s Zacks #1 (Strong Buy) Rank stocks here.
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